Cookie
policy
This cookie
policy must be read together with our Privacy Policy. Please read our Privacy Policy for further information on what we do (and what
we do not do) with your personal data and on how important the protection of
your privacy is for to us. We have prepared this cookie policy to describe the
types of cookies and other technologies used on our website and platform and to
describe the reasons and terms of use of such cookies.
What are cookies?
Cookies are small text files
that are stored on the user's device. Cookies are very common and are used on
many websites. This is because cookies allow website operators to do useful
things. For example, a cookie allows a website operator to know whether a
device (and probably its user) has visited the website before. In general,
cookies are used to improve a website’s operation and the user’s experience
when using it, although cookies may also enable the receipt of marketing
communications (as specified below).
On this website, with the user's consent, also
technologies that allow "cross-device" tracking, i.e., allowing to analyze the user’s activities performed through different
devices (e.g., computers and smartphones), may be used.
For more information on what cookies are and how
they work, please visit the website
All About
Cookies (site in
English).
First-party and third-party
cookies
The difference
between a first-party cookie and a third-party cookie concerns the control by
the party that sends the cookie. First-party cookies are cookies that belongs
to the site that created them. We also allow third parties to send cookies to
your device. Although we allow third parties to access the website to send
cookies to the user’s device, we do not control the information provided by the
cookies and do not have access to such data. This information is controlled
entirely by the third party.
Cookie types
- Technical
and aggregated analytics:
Technical cookies help us
to make a website useful by enabling basic functions such as page
navigation, setting privacy preferences and accessing or filling in forms.
The website may not function correctly without technical cookies.
Aggregated analytics cookies enable us to count visits and traffic sources
so that we can measure and improve the performance of our website. They
also help us to know which pages are the most and least popular and to see
how visitors move around the site. Analyses performed on visits never
present information from which your identity can be traced.
Visitor analytics never present information from which your identity can
be traced.
Cookies with the following characteristics are considered aggregated
analytics cookies:
- cookies
used by Mapei only to generate aggregated statistics in relation to a
single website;
- third-party
cookies with the following characteristics:
- masking
of the fourth component of the IP address;
- abstention
of third parties from combining such analytical cookies with other
processing (for example, customer files or statistics of visits to other
websites), or from transmitting them to third parties.
Your consent is not required for the use of such cookies.
- Functionality:
These cookies enable the website to provide advanced functionalities and
customizations that allow the navigation based on several elements (e.g.,
language, selected for purchase products) in order to improve the service.
If these cookies are not active some or all the services of the website
may not work correctly. These cookies may be set by us or by third parties
whose services have been integrated into our website’s pages.
Your consent is required for the use of such cookies.
- Analytics
and statistics:
Analytics and statistics cookies collect information about the users who
visit our website and their web browsing. For example, they collect data
that helps us to identify users accessing our website, allow us to see
which pages are the most often visited, whether users receive error
messages, and how users arrived at our website. These cookies are used to
measure and improve the performance of our website and are sometimes sent
by third parties who provide web traffic and analytics services.
Your consent is required for the use of such cookies.
- Marketing
and profiling:
Marketing and profiling cookies are used for remarketing activities (i.e.,
to conduct advertising activities towards users who have visited the
website), for tracking the user's web browsing and for creating profiles
on the user’s preferences, habits, choices, etc. These cookies, if are
third parties’ cookies, may also show you relevant contents and
advertisements on other websites.
These cookies also include social media cookies, that are used for
enabling you to share our contents on social media. If a user interacts
with plug-ins, e.g., by clicking the Facebook "Like" button or
posting a comment while logged into his/her social media account (e.g.,
Facebook, Pinterest, Twitter, YouTube, Instagram), the user links the
website content to his/her social media profile. In such a way, the social
media can associate a user's visit or the detected interests with the
user's social media account. For more information on the data
transmission, please refer to the privacy policy of the social media outlet
of interest. Disabling these cookies may result in content not being
shared on social media.
Your consent is required for the use of such cookies. If consent is given
for marketing and profiling cookies, technologies that allow
"cross-device" tracking, i.e., allowing to analyze
the user’s activities performed through different devices (e.g., computers
and smartphones), may also be used.
Cookies' Duration
Our website may send session
and persistent cookies on your device. The difference between a session cookie
and a persistent cookie is the different length of time for which a cookie
operates.
Session cookies are cookies that typically last
until you close your internet browser. When you end your browser session, the
cookie expires.
Persistent cookies remain on your device until
the expiry date set on them. This allows for a faster and easier access to our
website. For example, one persistent cookie that a website can read from your
device is the shopping cart identification. After the cookie has been sent, it
may allow you to find the products you have put in the shopping cart again on
the occasion of your future visits to the website.
Cookies on the website
Our site may send you cookies
and similar technologies in different ways and for the following purposes:
- simplify
your use of our website and services;
- monitor,
analyse and improve the operation and efficiency of our website and
services;
- provide
advanced features and personalisation, which allow a better browsing
experience;
- detect
your interests and show you information and contents in line with the
detected needs, also by allowing you to share our content on social media
websites.
It is our
intention to be transparent and clear about the conditions and purposes of our
use of cookies and other technologies. Therefore, in this section we have
specified the types of cookies used by our website.
How to control cookies through
the browser
Many cookies
used on our website and by e-mail can be enabled or disabled via the consent
tool or by disabling cookies via your browser settings. You can find more
information on how to manage cookies via the main browsers settings at the
following links:
Please note that
disabling a cookie or a cookie category does not cause the deletion of cookies
previously recorded by your browser, unless the deletion action is completed
manually through the browser functionality. Notwithstanding the above, the user
may use the Your Online Choices (site in English) service. This service allows
users to select their tracking preferences for most advertising tools. Users
are therefore recommended to take advantage of this possibility in addition to
the information provided in this document.
Questions?
For further
information, please do not hesitate to contact us at privacy@mapei.it.